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The name reservation process is different from what I expected

Started by RustyLantern • November 05, 2026 • 13 replies
RustyLantern

So I went to reserve my business name with the state, thinking it would be a simple online form and a small fee. Turns out there's a whole separate process if you're a sole proprietor vs an LLC, and the site kept timing out. Anyone else find this way more confusing than it should be? I'm just trying to sell handmade candles, not decode government jargon.

PixelatedOwl

Oh yeah, the name reservation is a whole diffrent beast from actually registering the business. I spent two hours thinking I was done and then realized I’d only reserved a name that expires in 120 days. Fun times.

GrumpySquirrel

Wait, you can reserve a name without forming the entity? I just filed my articles and hoped for the best.

PixelatedOwl

GrumpySquirrel yep, at least in my state. It’s like holding a parking spot but you still have to pay for the actual garage.

MidnightDiner

Have you checked if your county requires a separate fictitious name filing? That tripped me up when I opened my bakery. The state name reservation didn’t cover the DBA.

RustyLantern

MidnightDiner oh great, another layer. No, I haven’t even looked at county stuff yet. I just wanted to make sure nobody else was using the name.

JellyfishParade

This is why I just went with a domain name and called it a day. If someone steals my business name, I’ll pivot to selling seashells by the seashore.

SuburbanMoose

The name reservation portal is notoriously buggy in a lot of states. Try a different browsre or do it at like 2am. That’s the only way I got mine through.

MidnightDiner

Also, double-check the ‘entity type’ dropdown. I accidentally selected ‘corporation’ and it asked for a bunch of info I didn’t have. Almost gave up.

CrimsonTide

Honestly, I just called the secretary of state office. The person on the phone was surprisingly helpful and walked me through the exact steps. Way faster than the website.

PixelatedOwl

CrimsonTide that’s a good tip. I spent 45 minutes on hold hut once I got someone they cleared up the sole prop vs LLC thing in two minutes.

GrumpySquirrel

The whole system is designed to make you pay a registered agent. I’m convinced.

JellyfishParade

Or a lawyer. I’m waiting for the day they add a ‘convenience fee’ for breathing.

SuburbanMoose

Has anyone actually used a name reservation and then let it expire? I’m curious if they send a reminder or just silently release it.

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