So I've been running three separate Amazon brands under a single LLC for about a year now. All in different niches (kitchen, pet, and office). Sales are decent but I keep seeing people say you should have separate LLCs per brand. My accountant says it's fine, but I'm worried about account linking or Amazon suddenly deciding I'm a bad actor. Anyone else doing this? Am I overthinking?
Amazon FBA
Three Amazon brands, one LLC. Is that asking for trouble?
One LLC here with two brands, been running for 3 years. No issues yet. The real risk isn't Amazon, it's liability if one brand gets sued. But that's a legal question, not an Amazon one
You're overthinking. Amazon doesn't care how many brands you have under one LLC as long as you're not doing sketchy stuff.
Define 'sketchy stuff' lol. Because I've seen sellers get flagged for having multiple brands in the same category. Different categories should be safer.
The bigger issue is if one brand gets a policy violation, Amazon can sometimes freeze the whole account. That's why some people split LLCs. But it's a cost-benefit thing.
That's exactly what I'm worried about - the cross-contamination if one brand gets hit., But setting up 3 LLCs and the extra accounting feels like overkill for a small operation.
Honestly, unless you're doing 7 figures per brand, the extra LLCs are probably not worth the headache. Just keep your nose clean.
Yeah, I'd rather spend that money on ads than on extra LLC filings.
Wait, but what about the 'Amazon might link your accounts' thing? If you have multiple seller central accounts under one LLC, is that allowed? I thought it was one account per entity.
you can have multiple brands under one seller account. That's normal. The problem is if you try to create multiple seller accounts for the same LLC without permission.
Right, I'm not trying to create separate accounts. Just selling three brands from one account. So far so good.
I've got 6 brands under one LLC and Amazon sent me a fruit basket last week. So you're probably fine.
A fruit basket? That's just their way of saying 'we're watching you' lol.
The real trouble is when you start mixing inventory or commingling SKUs. Then you're asking for it.
Also, make sure each brand has its own trademark and branding. That helps if you ever need to separate them later.
All separate trademarks and packaging. Sounds like I'm mostly fine. Appreciate the input, everyone. I'll stick with one LLC for now and revisit if we scale.