We're a small consulting firm. Instead of one brand, we've spun up separate names for each service, strategy, design, dev, etc. Each has its own logo and landing page. Clients seem to like it, but now I'm drowning in domains and nobody remembers the parent company. Anyone else tried this? Is it sustainable or am I overcomplicating?
Branding
I use a different name for every service my company offers
Sounds like a nightmare to maintain. We tried two names once—never again. Clients got confused about invoicing.
Wait, so you have like 5 different brands? How do you even answer the phone? 'Hello, this is not-[parent], how can i help?'
I get the appeal—each serv ice can have its own voice. But if nobody remembers the parent, you're building five separate reputations instead of one. That's expensive. Maybe consider a master brand with sub-labels? Like 'Acme Strategy' etc.
Yeah, that sub-label thing is what we should have done. Our accountant still has nightmares.
lol just make up a new name for every client meeting. Keep them guessing.
We did this for a while. It worked for SEO because each site ranked separately, but the mental overhead was brutal. Eventually merged everything. The parent name got stronger once it had all the backlinks.
ClockworkPine—how long did you keep it going? We're 8 months in and I already want to bail.
About 14 months. The breaking point was when a client referred us to someone else using the wrong naem. That was awkward.
Honestly, the referral thing is happening already. Someone called asking for 'that design company' and I had to figure out which one. Still not sure if I'm going to keep it or not.